The first few years were focused on marketing, product marketing, business models, and setting up marketing teams.

Starting from 2023, it’s been more about helping founders find the answer to why they decided to work on that particular business and what leverage they have in that industry compared to everyone else.

I have experience working in both B2C and B2B, and from a personal point of view, I prefer the latter.

It’s more likely to be built on expertise rather than hype. If you’re not VC-backed or don’t have creators/influencers as co-founders, most likely you will struggle with traffic. While in B2B, there is an opportunity to bootstrap it, even with a mix of productized services in order to validate the product demand first. Definitely, the sales cycle is shorter in B2C, and you can play with a lot of direct response marketing, so if the company has a good mission and is making something valuable for the people, it’s definitely worth pursuing. But when it comes to creating a profitable cash-flow business, B2B seems like a better fit for most people.

During my career, I had the chance to work with great business leaders and experts like Salim Ismail (Singular University, Exponential Organization), Verne Harnish (Scaling Up), Daniel Marcos (Growth Institute), John Mullins (professor, London Business School), and many others, from whom I learned as part of my journey.

From time to time, I speak at conferences and share what I've learned as a marketer working at startups and agencies, and also as a founder who failed at a few startups myself. I see myself speaking more often in the near future.

I'm a fan of researching new trends, discovering patterns, and exploring how to build long-term companies that truly resonate with the founder's inner peace and purpose. I believe that Founder-Market Fit is more important than Product-Market Fit.

I'm learning more about being driven by my intuition and gut feeling rather than rational thinking. I might become a business coach one day because my entrepreneurial friends are asking for my "marketing + therapy" advice more often.

I have not made millions (yet) on crypto and AI chips. But I believe that I will find my way to become a wealthy person by doing what I love, sharing what I know, and helping people who need my support and have similar values.