I started my career in 2015 as a marketing intern at a startup. Later, I joined a marketing agency and became a T-shaped marketer wearing different T-shirts, learning by doing, and figuring out what actually works.

I’ve always been into 0 to 1 and early-stage chaos, but I’ve also admired the scale and resources of the corporate world.

Over the years, I’ve helped startups and thought leaders launch content funnels that drive real growth. I’ve worked with brands like Predica, CQURE, Growth Institute, Scaling Up, Exponential Organizations, and Topgrading.

In 2019, despite post-agency burnout, I launched my own agency to help founders go to market with a sharper USP and content funnels.

By 2021, I hit peak imposter syndrome. I was consulting startup founders, but had never built a startup myself. So I stopped telling others what to do and started building.

Since then, I’ve been focused on my own startups and occasionally advising others, so they can skip the mistakes I’ve already made.