I was born in Kazakhstan but raised in Ukraine. Growing up, I was always curious about what else was out there. When I was 13, I visited Western Europe for the first time, felt completely out of place, and loved it. That trip made one thing clear: I wanted to build a life doing something global.

At the time, law seemed like the most obvious path (for millennials). So I left my hometown to study International Law. I also heard that diplomats got a green corridor at airports, and since I’ve never liked waiting in lines, that pretty much sealed the deal.

I earned my BA and was offered a scholarship to continue my master’s in Ukraine, but I convinced my mom to support me studying in Poland instead. It took a few more years to admit I didn’t actually want to be a lawyer.

During the final year of my master’s, I joined a startup as a marketing intern. It was unpaid for the first three months, but it changed everything.

I barely had time for classes, so I found a way around it. I picked my thesis topic early, made sure every essay connected to it, and basically plagiarized myself to save time. It worked. And yes, in 2015, that was still possible.

That first startup experience pulled me into the world of early-stage chaos. I liked the urgency, the mess, and the challenge of figuring things out without a roadmap. Later, I joined a marketing agency and became a T-shaped marketer, wearing different T-shirts, trying on different roles and learning by doing. I made a lot of mistakes, but slowly figured out what actually worked.

I started as Facebook ads guy, but over time grew into a strategist and team lead, managing 5 to 7 full-time team members and 3 to 5 contractors. We handled everything from high-level go-to-market strategy to full-funnel implementation.

I found my zone in helping subject matter experts turn their knowledge into revenue. I worked with teams from Predica, CQURE, Growth Institute, Scaling Up, Exponential Organizations, and Topgrading.

I helped launch new ventures, scale them to seven-figure revenue, and build small growth teams that focused on outcomes, not vanity metrics. Much of that work centered around building content funnels.

The agency had grown to around 40 people. I was traveling to meet US clients, attending conferences, and working with a great team. I had a well-paid job and a clear path ahead. On paper, everything looked right, but something still felt off.

Remote work wasn’t really an option before COVID, and I knew I didn’t want to stay in Poland long term. Even though I had vesting as the agency’s first employee and a well-paid role, I decided to take the leap and become an entrepreneur.

Despite post-agency burnout, I launched my own agency to help founders go to market with clear positioning and focused execution.

By 2021, I hit peak impostor syndrome. I was consulting startup founders but had never built a startup myself. I felt like a fraud. So I stopped giving advice and started building.

Since then, I’ve had wins and failures, clarity and confusion. But one thing became clear. Being a founder is the only real moat. Narratives shift. Teams evolve. The ability to create, test, and ship is what stays with you.

I still love helping others win, but now I do it through experience, not theory. I advise startup founders from time to time, sharing what I’ve learned so they can avoid common mistakes.

I’m at my best in the early stages, when ideas are messy, unproven, and full of potential. I love the brainstorm, the clarity that follows, and the momentum that builds when something starts to click.

Whether I’m shaping a founder’s go-to-market or building my own product, I come alive when insight turns into action.

Right now, I’m building Content Loop, it's an AI (of-course) content engine that helps B2B teams scale content. No ghostwriters. No prompts. No extra headcount. It started as a content repurposing service and is now evolving into autonomous AI agent.

I’m curious about one-round-wonder companies, holding company models, service businesses scaled with AI, creator-led distribution, and founder-led go-to-market.

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